Why is easyjet successful

Its principal competitors at these leading airports are the legacy airlines and charter carriers. This cost advantage is created through a combination of factors including:. We will continue to target being the market share leader at our primary airports, offering the most compelling network of destinations and driving greater returns and frequencies from these markets.

We will give customers reasons to choose to spend more with us, including growing our end-to-end holiday offer, expanding our business travel and offering a compelling customer loyalty programme.

We are low cost, driving efficiency and investing only where it matters most to our customers and our people. We are seeing increasing inflationary pressures and competitors expanding into some of our markets. At flight-delayed. If your flight has been delayed or cancelled in the last 6 years, you can use our free flight checker to see if you are entitled to compensation. Don't wait any longer, exercise your rights as a passenger! Check my flight. Don't want to miss out on any new blog entries?

If you have been delayed, cancelled or overbooked with Easyjet and would like to claim the compensation you are entitled to right away, then just click the button below: Claim my compensation for easyjet Now onto easyjet We believe it is important to understand the history of easyJet. Size of the fleet : aircraft more to be delivered in ! Did you know this? A heartwarming story This about the saga of shackleton bear.

A sad story One story related to easyJet is of how a family of four were forced off an easyJet flight because they could not find an adult to sit next to their children they were also unable to get seats together. A fascinating story Another fascinating story from easyJet is that their aircrew uses secret hand signals to communicate about food orders. A curious story The last story takes us back to when easyJet started developing a pair of trainers that were supposed to vibrate to let you know your way.

Flying with easyJet: a good decision why? What follows are some advantages of flying with the low-cost carrier: easyJet is a great airline for passengers travelling for business as well as leisure. Clearly, they are doing something right! Advantages of being a member of the flight club include better rates, free cancellations, free passenger name changes and many more. Along with Ryanair, they are changing the attractiveness of flight travel as prices drop and the number of available routes soars.

So if you are looking for a cheap getaway, e asyJet is the airline for you. No-nonsense baggage policy. It's simple, with easyJet you get to take your traditionally-sized cabin bag and that's it. Everything else should go into it.

They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track security lines at certain airports, changing to earlier flights for free, generous baggage allowance, no extra booking fees, free route changes and unlimited free date changes under certain conditions. In my opinion, EasyJet is trying to attract business travelers of small and medium enterprises that are price sensitive, not too much concern about comfort during flight typically EasyJet flights are under 2 hours and that greatly value the flexibility to make last minute changes to their flight plans.

Operating intercontinental flights would be very difficult for EasyJet as it will have to radically change its operations. The point-to-point model would no longer be possible, it would have to use a hub-and-spoke model. Flying between hub cities would imply that its fleet cannot have a single aircraft type any more so many of the cost saving i. Similarly, ensuring high employee utilization would be challenging in this new model as its flights would highly be concentrated around certain peak hours.

Norwegian Air is an example of a low cost airline that has recently decided to start intercontinental flights. Norwegian had to buy a new aircraft type the Boeing exclusively to support their long haul operations. It is going to be interesting to observe how the airline competes in this new arena.

Great post, Alberto! One question that comes to my mind is do you think EasyJet will be able to continue with its low-cost offering once the airline has aged and matured. From my limited understanding of the airline industry, younger airlines tend to do better as newer planes have lower operating costs as mentioned and can pay their pilots and crew less due to their limited tenure.

As EasyJet grows older, do you think they will be able to replenish their fleet to maintain a low average and more importantly, do you think they will be able to continue to pay their pilots a lower salary without losing them to competitors?

Thank you, Alberto. You mention that their vision is great fares and friendly service, but unfortunately, the few times that I have tried EasyJet I have been horrified by their service. First, their check-in counters are very inconveniently located — often in a completely separate terminal from VAT and requiring quite a long walk to the gate.

And last, they charge extra for everything! While I understand that these policy decisions are likely to keep costs low, do you think EasyJet will be able to achieve passenger loyalty with this kind of service? I wonder, especially considering increased competition and the emergence of other low-cost carriers. Thanks Alberto, this is very interesting. EasyJet has indeed disrupted the airline industry, and has been a leader in Europe in low costs plane travel.

They have particularly benefited from the entire opening of the airline market, and the free competition within the European Union on all routes. The biggest risk that I see with their business model is on safety. As you mentioned, they have been reducing costs continuously through reduced check up time for planes, longer working hours for pilots and by hiring junior staff.

They should be careful not to push their cost reduction too much to not compromise safety, that remains the most valuable factors for passengers. Hi Alberto, great job! I thought the most interesting part of your analysis was the emphasis on the cost structure for employees. It makes sense that in fairly highly regulated labor markets in Europe they would try to negotiate separately with each local union.