Who is keurig

Plastic doesn't have the same properties, but the K-Cup basically achieves the same thing, while being able to be heated with hot water, by incorporating four different layers and types of plastic. That's problematic for recycling, because the process requires different recyclable materials to be separated into different groups. For its part, Keurig Green Mountain pledges to have fully recyclable K-Cups by , but by the company's own admission, the cups aren't recyclable at the moment.

Sylvan rejects the notion that K-Cups could ever be recyclable. You can't recycle that package," Sylvan says. He says he doesn't begrudge the company for its success, or for wanting to make money, but he does question consumers' slavish devotion to the things.

The company's latest product, the Keurig 2. This is the original home of the K-cup and GMCR will forever be the true experts in the manufacturing process. The warehouse is huge, the process is completely automated, robots can be seen in most stations but, the human factor still exists to ensure the highest quality possible.

However, the writing was on the wall, homes were where the real money could be made. Instead of going broke on commercials or print ads, they let their competitors spend their money spreading the word about single serve brewing and rode their coat tails.

They set up brew stations in retail stores, gave demonstrations and shared free samples. This is a philosophy that they still continue today. Quality was finally perfected, the machines were now extremely reliable and producing a superior cup of coffee. Investors began coming on board. Decisions were now not up to Sylvan and Dragone but, a team of executives. They approached Green Mountain Coffee Roasters throughout their research and development process for assistance with coffee expertise and supply, as well as funding.

Intrigued by their innovative spirit, Green Mountain Coffee Roasters invested in the company, teaching it about the rich world of specialty coffee. After a few years of exclusively targeting sales to offices, Keurig, Inc. Keurig worked to develop a home model of the brewer that could successfully compete with other single-serve coffee systems offered by competitors. Back in the early s, John Sylvan and Peter Dragone former college roommates set out to revolutionize the way coffee was brewed by creating single-serving pods that make individual cups.

When naming the appliance, Sylvan pulled out a Danish-English Dictionary and chose "Keurig" since their hope was to provide an "excellent" gourmet cup of coffee at all times. On a spring afternoon in , Sylvan started experiencing a throbbing headache and tunnel vision, so he was swiftly driven to the emergency room.

After a series of questions, doctors finally asked him how much coffee he drinks daily. His response? Around 30 or 40 cups — all in the name of testing his invention and revolutionizing the way the world would make their morning cup of joe.

In , the founders were still making the pods by hand and looking for guidance and funding. Enter: Green Mountain Coffee who saw the company's potential and therefore invested. But that's where the problems started for Sylvan, who told the Boston Globe this is when everything went downhill for him personally, "I didn't get along with them… I didn't agree with any of their strategies.